Revenue Behavioral Intelligence™. The quality of every conversation, scored against a rubric — and decomposable to the moment.
Recording a call tells you what was said. RBI tells you whether the conversation actually worked — rubric-scored against the behaviors that close deals.
Transcribes what happened.
Scores how the rep performed.
Fair. So how do you teach a seller to build a relationship — and how do you know if they're getting better at it? Relationships aren't magic. They're built out of behaviors that can be observed, scored, and improved. That's what RBI measures.
Twelve scored skills. Every one anchored to a rubric, and every score traceable to the exact moment in the call that produced it.
Any tool can grade a call. The question that matters is whether the grade means anything — whether reps who score higher actually close more. That's the entire reason RBI exists, and it's the thing we measure on ourselves first.
Across our active customers, reps in the top RBI quartile are closing at a materially higher rate than reps in the bottom quartile — on the same leads, in the same market, with the same product.
The gap isn't tenure and it isn't territory. It's behavioral. And because every score decomposes to a specific skill and a specific moment, the gap is coachable — you can see exactly which behaviors separate the top quartile from the bottom.
Directional. Illustrates the pattern observed across early customer cohorts; axis is relative, not absolute. A formal correlation study across the full customer base is underway — we'll publish the methodology with it.
RBI Score is a single composite, weighted to your motion. Click into any skill to see the moments behind the number.
This is a real Elanor readout from a real intro call — names and details changed. Strong moments and weak ones, both with the quote that produced the grade.
"The second I went to your website I was like — montage. That's my favorite place in the world. We had our honeymoon there, I had my bachelor party there, we've been back four times since."
A masterclass in building genuine rapport. By sharing a real personal connection to the prospect's world, the rep transformed the dynamic from a sales pitch into a warm conversation between peers — and set the tone for the entire meeting.
"Going back to what you were saying about data being important — it can also just lead to, is this actually driving impact? Or is it just us telling reps to go make more dials?"
The rep correctly identified the prospect's core pain. This was the moment to ask the follow-up: "What's the cost to the business of not knowing which activities actually drive results?" Instead the rep moved straight to explaining the solution — missing the chance to let the prospect articulate the consequence in their own words.
"The reason I started Elanor is that companies are sitting on massive amounts of trapped equity — and that trapped equity is their call recordings with customers."
A powerful, memorable narrative. Framing unused call recordings as "trapped equity" articulates the problem in the buyer's own financial language and establishes the rep as a category thinker — elevating the conversation well beyond a feature comparison.
AI can't read a room. AI can't earn a yes. AI can't build the relationship that brings a buyer back at $1M after $100K. So we built RBI to do everything else — the diagnosis, the prep, the pattern-finding — and free you to do the work that only you can do.
Every call we score makes the benchmark sharper. Cross-industry behavioral benchmarks are the moat — and nobody else is building them.
Send a few real recordings and the matching CRM outcomes. We'll come back with a behavioral readout — and whether the score tracks your revenue.
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